DISQUS

Pro Audio Matrix: Jermaine Dupri and Island Def Jam Music Group Launch New Hip-Hop Label in Partnership with TAG Body Sprays

  • Ryann · 1 year ago
    Excuse me, but I thought labels handled promotion and marketing! Why does Island/Def Jam need Proctor and Gamble’s money to help promote artists? 



    In the past, artists got a corporate sponsor on their own and kept the money they made from that deal. Are the labels trying to change the game? Now, you get a sponsor with your record deal... I wonder who gets to keep the money now?

    This is just another way for the majors to say they are helping artists while doing the exact opposite, as always.
  • uway · 1 year ago
    totally agree The record business has no clue how to run the record business so i thing there all experimenting with new ventures